Born in 1987 in Marnach (Luxembourg). Following literature studies at the University of Saarland, Christine approaches since 2012 the subjects media and communication in different ways: On the one hand she has been writing since then on her doctoral thesis with a media scientific focus, on the other hand she realizes as one owner of Projekt Piñata in the fields of texting and communications assignments from small and medium-sized companies as well as from institutions.
Whether classic tales for Arndt 29 or old music reviews for DerRalle’s BeatARTlectics – Christine loves taking established or in special cases also forgotten types of texts and analyzing them to bring out their features. Depending on the communication objective she transfers them to the present. Such texts generate emotions, because they are funny and transport playfulness to the readers.
On the other hand, it must be clear that they do not work in any case. But that’s what distinguishes good communication strategies from the mainstream: based on the defined target group, we select as a team the appropriate media channels and Christine contributes the matching text form as well as writing style.
Flexibility is the key! As different as customers and projects, as diverse are also the areas of application of texts. Christine develops customized concepts and implements them according to customer’s desire for print (brochures, flyers, catalogs) or for digital communication (social media, website). And how the world learns about it? With a press strategy specially tailored to the topic and target region.